PayByPhone gets full roll out across Islington
Following a highly successful one year trial in two zones, Islington Council is currently rolling out Verrus’ PayByPhone service to all other zones in the borough on a full contract basis under the PiP (Partners in Parking) framework agreement.
The decision to move to full roll out was taken as a result of the level and speed of uptake of the service in the borough as well as the positive results of a user questionnaire. With over a million registered users now signed up to the Verrus service, it was evident soon after launch that the scheme operating in neighbouring Westminster was having a powerful and positive knock on effect in Islington.
“The uptake of PayByPhone in Islington has been dramatic – over 50% adoption in just nine months - never before have we seen such a fast uptake of the service. It has clearly been fuelled by the large number of customers who have used the Verrus PayByPhone service elsewhere in London – this bodes very well for future roll-outs of PayByPhone elsewhere in central London” said Verrus CEO Robin Bevan
“After only nine months of operation, we are taking 52% of our revenue through our pay by phone parking system. Given that we still offer pay and display as a method of payment, it shows there is now a growing preference for phone payment.” commented Ryan Rodrigues, Islington Council’s principal Contract manager.
Verrus’ recent launch in Tower Hamlets has also given rise to a similar domino effect.
Islington is also moving to an integrated solution for the enforcement of the Verrus service on their ICPS supplied Dolphin handheld units which are GPRS enabled. This will streamline the process and make it simpler for the CEOs and more cost effective for the authority. It will also be the third borough to introduce Verrus’ new PayByPhone branding designed by Islington based top design agency, Research Studios.