PayByPhone and the City of London Corporation have reached a major milestone with the 100,000th customer in the Square Mile signing up to use the mobile phone cashless parking solution.
Drivers paying to park using PayByPhone now account for over three-quarters of the total number of parking transactions in the Square Mile – with an increasing number of those customers using the PayByPhone app or mobile web.
This follows the general trend in the capital, with consumers using mobile applications and the mobile web as their payment method of choice.
PayByPhone was first introduced in the City of London as a convenient way for parking customers to pay for their parking.
The City Corporation is now among 11 London boroughs to offer the service, including neighbours Islington, Hackney, Tower Hamlets, Southwark and Lambeth.
Kay English, Traffic Manager from the City of London Corporation, said: “We are very happy to have reached this 100,000 customer milestone. PayByPhone continues to be an efficient and convenient service to motorists parking in The City.”
City of London Corporation encourages drivers to use PayByPhone through regular promotions. In 2013, when drivers were offered a discount of up to one hour’s free parking when using PayByPhone in the area for the first time, this method of payment went up by over 30%.
As a result of PayByPhone’s popularity and absence of chip and pin facilities, the City of London Corporation is now planning to remove the card payment option at the majority of its Pay & Display machines.
From April 2015, PayByPhone will be the sole payment method for parking if customers want to use a debit or credit card in most locations in The City.