PayByPhone has been introduced onto all on-street parking locations and ten council-owned car parks on the Brighton seafront.
14 October 2013 — The new agreement between Brighton & Hove Council and PayByPhone will see the phone payment service extended to all areas of Brighton and Hove over the coming months, with cash payments at shops in the PayPoint retail network also being introduced in some areas in early 2014.
PayByPhone offers the council a wide range of phone parking solutions, from simple IVR payments to smartphone mobile web, apps, NFC and QR codes, as well as cash payments through 140 PayPoint shops in the Brighton & Hove area. With minimal implementation costs and the opportunity to make considerable cost savings by reducing reliance upon the existing Pay and Display machines, the new agreement offers the council the best deal in the market.
Councillor Pete West, Chair of Brighton & Hove’s Environment, Transport and Sustainability committee, said: “Having the option of paying for parking by phone was one of the recommendations to come out of the citywide parking review – 45% of respondents said they would probably use this system and that figure rose to 67% in the under-44 age group. The new scheme is designed to make it easier and more convenient while keeping the existing choices, so now people have options to pay by phone, credit card or cash.”
Local businesses, particularly those along the seafront, are also welcoming the new cashless parking system because customers will no longer need to scour the seafront looking for shops that can give them the right change for the machine. “Now motorists can just pull up and pay by phone and even extend their parking session without having to rush back to their car, giving them more time to enjoy their time in Brighton and Hove,” said Robin Bevan, Commercial CEO at PayByPhone.
Part of the PayPoint group of companies, PayByPhone is the UK’s leading phone parking specialist, offering the widest and most innovative range of phone parking payments, including NFC parking, QR codes, smartphone apps and cash payments in local PayPoint shops.