PayByPhone, a world leader in mobile payments for parking, is disrupting the traditional parking landscape for cities and consumers. Using breakthrough mobile technology, life is becoming easier for city dwellers around the world.

02 July 2015 — With the introduction of initiatives such as Google?s Sidewalk Labs, there is increasing focus on technology developers to provide better solutions for urban living. Urban mobility is just one of these challenges, as the concept of a connected city has been a focus for regions across the globe for some time now. We live in a fast paced world that is rapidly turning to innovation in more traditional industries to solve issues, plus engage with an increasingly connected community.

Companies such as PayByPhone are challenging the parking industry by streamlining the process, giving city dwellers back precious minutes in their day. Boston is a key example of a North American city leading the way using mobile innovation to offer digital payment for residents and visitors alike. This means more convenience for Bostonians and less infrastructure and costs to manage.

Following on from the successful launch of PayByPhone's service in 2014, Massachusetts Bay Transportation Authority (MBTA) decided to remove their old "honour box" method of cash payment entirely in July. This decision was a result of 70% of drivers choosing to use their mobiles for payment, versus cash, in just over a year. A phenomenal uptake in a short period of time.

Kush Parikh, President, PayByPhone comments: "MBTA is an excellent example of a North American city that's now riding a megatrend by enhancing its urban mobility programs through innovation. The good news for global consumers is that the possibilities for a more connected city don?t end here, as PayByPhone continues to introduce innovative solutions to alleviate one of the daily hassles of modern life."

Following a successful launch of PayByPhone's technology in 2014, Paris is another example of a city going mobile for parking but taking it one step further to launch a personalised parking program. The program launched in May 2015 and automatically calculates preferred parking rates based on specific parking locations across the city. The benefit to drivers using the PayByPhone app is that their license plates are automatically recognized, generating accurate rates in real-time. This virtually eliminates the need to dispute fraudulent or invalid charges and rates. It also means abusers, such as drivers parking in handicapped parking zones when they are not eligible, will be caught out and penalized accordingly.

Over in the UK, PayByPhone has also launched its virtual permit service in Southwark, one of London?s busiest inner boroughs, which enables residents who live in the applicable parking zones the convenient option of purchasing and activating permits via the web, SMS or phone. The online system simplifies the process for residents as well as saving the Southwark Council time and money.

Kush Parikh adds: "Much like Google's Sidewalk Labs, PayByPhone has long recognized that large cities have numerous mobility problems which can now be easily solved through mobile technology. All our services can be scaled quickly for the cities we service and rolled out globally to benefit clients and consumers alike."

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