Brighton and Hove takes action to improve air quality by swapping parking meters for trees


Brighton, UK – 06 January 2020 - Brighton & Hove City Council today announced it has signed up to cashless parking payment provider PayByPhone’s carbon reduction initiative, Meters for Trees, in order to improve the environment. The news follows the council’s decision to declare a climate emergency and to become carbon neutral by 2030.

PayByPhone’s multi-award-winning programme, Meters for Trees, is the UK’s first carbon reduction initiative of its kind. Open to all UK local authorities using PayByPhone’s service, Meters for Trees helps councils reach their environmental goals. Councils that participate in the scheme agree to reduce the number of parking machines in favour of PayByPhone’s cashless parking payment technology.

For every ten parking machines in a council’s estate, PayByPhone donates one tree to the district and offsets one tonne of carbon dioxide through Portel-Pará REDD, a Verified Carbon Standard (VCS) audited project in the Amazon rainforest that combats deforestation.

Brighton & Hove City Council has removed 700 of its 1,400 parking meters. Through Meters for Trees, PayByPhone will donate 140 trees to the council and funds to offset 140 tonnes of carbon dioxide through the Portel-Pará REDD project.

Councillor Anne Pissaridou, Brighton & Hove’s chair of the environment, transport and sustainability committee, says: “We’re pleased to be part of PayByPhone’s Meters for Trees initiative on our journey to become carbon neutral. We offer cashless parking payments that are more convenient for drivers and reduce the need for our staff to drive round collecting cash from parking machines. Thinking about the environment in everything we do is the only way we are going to achieve our climate change goals, and we welcome the contribution from the Meters for Trees scheme.”

Jonny Combe, PayByPhone’s UK CEO, says, “We are thrilled to support Brighton & Hove in its quest for carbon neutrality. Meters for Trees is as simple and straight-forward as cashless parking payments are. It’s great to know that each time we welcome a new local authority to the programme, we are contributing to a cleaner environment.”

Motorists who wish to use cash can pay for their parking at local PayPoint stores in Brighton & Hove. PayByPhone’s PayPoint integration delivers on-street cash payments whilst simultaneously promoting footfall to local businesses. 

For more information about Meters for Trees, please visit www.paybyphone.co.uk/metersfortrees.

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