Three more London councils choose PayByPhone for cashless parking
On Monday, 28 November 2011, PayByPhone launched its cashless parking service in two London boroughs of Lambeth and the City of London. They have now been joined by the London borough of Hackney, making it the third new London borough to launch the PayByPhone service within weeks.
PayByPhone is already available in the London boroughs of Barnet, Croydon, Ealing, Enfield, Islington, Tower Hamlets and Westminster, with the result that there are already more than 1.5 million registered users of the service in London.
The fact that more motorists in London use PayByPhone than any other phone parking service was a very important consideration for these London councils.
Kay English, Traffic Manager from the City of London Corporation, said: “When we decided to offer a cashless parking service, we had to think not only of the cost savings that we could make, but also about how we could make paying for parking as easy and convenient as possible for the motorist. PayByPhone operates in neighbouring boroughs and this benefits the many motorists that use it.”
The Lambeth PayByPhone service was launched outside the Old Vic in Waterloo where Councillor Lorna Campbell, Lambeth Council Cabinet Member for Environment and Sustainability, was joined by colleagues from Lambeth Council and NSL. Councillor Campbell said: “Over time it will save (us) thousands of pounds, as we will be able to gradually reduce the number of old style pay and display machines as people get used to paying by phone. The money we currently spend maintaining pay and display machines could be far better spent on services for residents.”
In Hackney, the PayByPhone service will be available in over 400 parking bays and car parks. Hackney Council’s Cabinet Member for Neighbourhoods, Councillor Feryal Demirci, said “Motorists will be able to use their mobile phones to make a payment from anywhere in the borough and also get a reminder text when their parking time is running out, so there is no reason for any motorist to get a parking ticket. Hackney Council is committed to giving motorists better customer service and making paying to park easier is just one of the ways in which we are meeting this commitment.”
PayByPhone processes tens of thousands of phone parking payments in London every day with large numbers of motorists regularly using the service to pay for their parking. “We are thrilled to be going live in three new London boroughs. PayByPhone’s 1.5 million London based customers will be delighted to hear they can now use the service when they park in Lambeth, the City of London and Hackney. With so many customers using the service in adjacent London boroughs, we expect to see a rapid uptake of the service, allowing Lambeth, the City of London and Hackney to bring about the many benefits that phone payment has on offer more quickly,” comments Robin Bevan, PayByPhone’s Commercial CEO.
Hackney will be the tenth local authority to launch PayByPhone since September. Within the last three months, PayByPhone has been awarded 80% of all available phone parking contracts and will be extending its service into more areas in the UK in early 2012.
Formerly known as Verrus and now part of the PayPoint group of companies, PayByPhone works with a wide range of local authority and private parking operators and has over 2.5 million registered users in the UK.