Verrus Rebrands to PayByPhone
Leading mobile phone payment specialist Verrus UK Ltd has changed its customer facing brand to PayByPhone.
All customer facing material such as signs, banners, marketing flyers, website and customer receipts has been rebranded with the new PayByPhone logo. Developed by top graphic designer Neville Brody at Research Studios, the design allows motorists to recognise where the service is available around the country and also allows for an element of client branding in the logo colours. The first clients to launch the new look were the London Borough of Tower Hamlets and Elmbridge BC.
The brand has been designed to embrace more than just parking as mobile phone payments begin to be used as a convenient payment method by other market sectors across Europe. Verrus has already implemented a highly successful bicycle hire payment system in France using the new branding.
The PayByPhone website www.paybyphone.co.uk incorporates some new features for customers such as news items and detailed location maps for each car park.