York Launches Autumn Discount for Mobile Phone Payments
City of York Council has recently re launched its pay by phone service with a new local York number in conjunction with service provider, Verrus’ new PayByPhone branding.
Motorists can now dial 01904 279 279 or text to a shortcode 65565 to pay for parking. Over 13,000 promotional cards have been distributed to local business and retailers to hand out to customers and employees. New colourful signage has also been placed in the car parks to build awareness of the service which has become extremely popular in York since its introduction just over four years ago.
The re launch is part of a bigger campaign aimed at encouraging people to visit York and sign up to use the PayByPhone service in the run up to Christmas. Following a highly successful campaign during 2007, the council will be running a "Half Price Tuesday" campaign from 10am to 3pm during October and November in all their central car parks offering half price parking to those choosing to pay by mobile phone. Council personnel will also be on hand in the car parks to guide new users on how to sign up and use the service.
Over 60,000 people have signed up to use the service in York since its launch in 2005 with resultant savings in cash collection costs for the council.
Russ Broadbent, the council’s parking services manager said “We were so impressed with the results of the previous campaign to drive uptake of the service in the run up to Christmas that we thought it would be well worth doing something similar again this year. A key benefit of the system is its flexibility - we can offer these discounts instantly to visitors - something we cannot do with the pay and display machines which would need reprogramming. The relaunch of the service with the new local number and PayByPhone branding should also increase awareness and encourage people to sign up to the service. “