Hatfield, Hertfordshire, 11 January 2022 – PayByPhone is donating 51,770trees on behalf of its local authority and private operator clients under its Green Christmas seasonal initiative, which turns December’s parking transactions into trees. This number exceeds last year’s donation by over 10,000 and brings the total of trees donated to 128,923 since the initiative was launched in 2019.The trees are planted in mangrove projects in Madagascar that supports reforestation and provides essentials such as medicines and food to villagers.
Anthony Cashel, UK Marketing and Operations Director at PayByPhone, says, “How we treat our planet matters to us, and forms the basis of our business decision-making. The results of our 2021Green Christmas initiative have surpassed our expectations. I would like to thank our clients of course, but the real appreciation goes out to the motorists who used our app in December because they made it possible to donate such an impressive number of trees this year to a very worthy cause. Green Christmas and our multi-award-winning Meters for Trees initiative are just two ways we are helping to leave a sustainable legacy for future generations.”
Green Christmas is run in partnership with Eden Reforestation Projects, an NGO that preserves the world’s rapidly disappearing forests. The not-for-profit works directly with communities in developing countries suffering from extreme poverty resulting from deforestation.
PayByPhone’s multi-award-winning carbon footprint reduction initiative, Meters for Trees, was launched in spring 2019. It supports reforestation in the Amazon Rainforest through the Portel-Pará REDD project, which is a Verified Carbon Standard (VCS) audited project. For the councils and private operators who have signed up to Meters for Trees, PayByPhone donates double the number of trees under its Green Christmas initiative.
For more information about Green Christmas please visit www.paybyphone.co.uk/GreenChristmasand for details on Meters for Trees, visit www.metersfortrees.co.uk.
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About PayByPhone
PayByPhone’s aim is simple: simplify your journey so you can focus on what matters most. As a wholly-owned subsidiary of Volkswagen Financial Services AG, we are one of the fastest growing mobile payments companies in the world, processing more than £430 million in payments and over 5 million downloads per year. Available in more than 1,000 cities across the globe, PayByPhone helps millions of consumers easily and safely pay for parking without the hassles of coins, queues or fines. Our smart, intuitive technology is at the centre of our user-first approach, delivered to make everything as simple as possible. Our multi-award-winning environmental initiatives, our Carbon Neutral status since 2019 and our cashless ethos, all contribute to helping us and our clients on the green journey in this interconnected world. For more information, please visit www.paybyphone.co.uk.
